Google's new algorithm is shaking things up in local search engine rankings. The situation is pretty dire for many businesses. Hiring a search engine optimization company may be the only way to secure top rankings in today's SERP environment. Short of that, here are four...
Last week Google hosted an earnings press statement session. Susan Wojcicki, Senior V. P of Advertising made many revealing statements, but the most interesting was about the company's click-to-call program. She said: '' We’re also seeing Click-to-Call taking off with more than half a million advertisers...
According to some insider information about LivingSocial, after its recent acquisition of SocialMedia, it is valued in the neighborhood of $2.9 billion. Its projected 2011 revenues will be very close to $1 billion. This really is not an insider tip, the numbers have been available for...
No matter the size of your business, there is local business information about you on the internet. 2011 will see the use of mobile and social platforms continue to skyrocket, so the importance of local data will escalate, regardless of business size. Add in the fact...
Samsung, as one of the recognizable brands in mobile devices and appliances, should know by now that the success or failure of their products depends on user experience. It's quite disappointing to know that they have tried to mislead people into believing that testimonials from the...
[caption id="attachment_389" align="alignleft" width="230" caption="A headache from a misleading ad?"][/caption] A company has to pay $250,000 for misleading their customers through fake reviews of their product. Legacy Learning Systems Inc., owned by Lester Gabriel Smith is the distributor of the Learn and Master Guitar, a home learning...
[caption id="attachment_479" align="alignleft" width="300" caption="Handling customer complaints can be tricky."][/caption] At sometime or another, there will be a customer who has a bad experience. Before the internet, they would tell their friends and the business owner may never have heard from them. In today's world, a...
Nothing quite hurts like a negative review. However, having your business receive one isn't necessarily the end of the world. In fact, you can even use it to your advantage. There are of course plenty of websites other than Yelp that allow customers to post feedback...
Some time ago, Yelp released some pretty interesting statistics regarding how their apps are used: just over 25% of the searches on Yelp are done via iPhone. Another amazing fact is that someone, somewhere, uses Yelp to call a local business every 5 seconds. These numbers...