Google's new algorithm is shaking things up in local search engine rankings. The situation is pretty dire for many businesses. Hiring a search engine optimization company may be the only way to secure top rankings in today's SERP environment. Short of that, here are four...
Last week Google hosted an earnings press statement session. Susan Wojcicki, Senior V. P of Advertising made many revealing statements, but the most interesting was about the company's click-to-call program. She said: '' We’re also seeing Click-to-Call taking off with more than half a million advertisers...
Bing Local is much like other web listings except that it offers several unique customization options and additional information. First, Bing Local provides listings to enabled mobile devices. This will allow any Bing Local listing to be found on a smartphone as easily as a computer....
No matter the size of your business, there is local business information about you on the internet. 2011 will see the use of mobile and social platforms continue to skyrocket, so the importance of local data will escalate, regardless of business size. Add in the fact...
Just this month, a major shift has been noticed in the way Google Everything displays local search results, which are also known as hybrid local results. Results like these began showing up in November 2010 for most local queries. In the early months, it was...
Despite what you might be inclined to believe, research now shows that the largest untapped online market consists of mothers. They spent nearly $2 trillion last year on household expenses according to various sources. You’d think a group with so much purchasing power would be...
The key to successful SEO marketing is thinking ahead. Every SEO marketing campaign will take some time before it truly takes hold, so you need to plan every step you want to take at least three months beforehand in order to get the best results....
Google's corporate goal is to constantly tweak and improve its search engine algorithms in order to continue its relevance and domination of the search engine marketplace. In keeping with that goal, they made several changes throughout 2010, both large scale and small. A few of the...
The falsification of reviews of products and businesses is nothing new, being a favored dirty trick employed by competitors wishing to mar a rival's reputation, or employees hoping to boost that of their own company. Thankfully, the sheer number of reviews and their inherent transparency...