12 Apr Youtube Regains Viewers & Sessions After Four Month Lapse
YouTube returned to its October viewership level after a 4-month pattern of decline in the number of unique viewers and video viewing sessions, according to the latest figures released from comScore, a leading company specializing in digital business analytics. Googlesites’ March performance is comparable to that of YouTube’s November figures and achievement.
October has also seen YouTube go past the two billion video viewership margin but started to post a slump after arriving at 146 billion viewers that were logged for this month. The downward trend continued until February of this year.
Nevertheless, according to the survey, Youtube still prevails as the leading online video site, gaining an impressive lead several times more from it’s trailing AOL, Inc. counterpart and from the rest of the available video hub competitors online as well.
YouTube stats are also considered to be indicative of the viewers’ general online viewing activity. Similar to what happened to YouTube, online viewership numbers have dropped a big 5 million falling to 170 million in February 2011 from a recorded 175 million last October of 2010. Viewing sessions have also similarly declined during the same duration ranging from 5.4 billion late in 2010 going down to 5 billion early this year.
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