Group Deal Sites: Great Business Exposure

15 Apr Group Deal Sites: Great Business Exposure

According to some insider information about LivingSocial, after its recent acquisition of SocialMedia, it is valued in the neighborhood of $2.9 billion. Its projected 2011 revenues will be very close to $1 billion.

This really is not an insider tip, the numbers have been available for awhile; however, those numbers confirm a trend started by these numbers: Groupon’s 2010 revenues were $760 million. 2011 numbers should be about $1.2 billion this year, with the entire group deal segment raking in close to $3 billion.

The numbers show that people are buying in vast quantities from these deal sites. They also demonstrate that this is a great emerging market for your business. A savvy marketing director should be steering a strategy that includes one of these group deals sites. If not, it is an opportunity missed and probably regretted by years end.