Using Seasonal Trends to Maximize Your SEO Potential

21 Mar Using Seasonal Trends to Maximize Your SEO Potential

The key to successful SEO marketing is thinking ahead. Every SEO marketing campaign will take some time before it truly takes hold, so you need to plan every step you want to take at least three months beforehand in order to get the best results. Let’s say you want to take advantage of the increase in the number of hits for the phrase ‘best surfing beaches’, which should peak around the summer months. To really get the most out of this trend, your campaign should be in place and ready to go by the end of February at the latest.

The next step is to figure out exactly when during the year specific SEO campaigns are at their most effective. The year-end holiday season, for example, is when searches for all sorts of items and phrases reach their peak as people rush to purchase gifts for their friends and loved ones. Your website must reflect the hottest trends at any given time, a feat that is not that hard to do with the availability of tools such as Google Trends. It provides a free listing of the most popular keywords, which is updated constantly. Effective use of such powerful tools at your disposal is one of the keys to a successful SEO campaign.

Getting the keywords right is one thing. You need to fulfill the other half of the bargain by making sure that the products that you market are appropriate to the season as well. It should be fairly obvious which products sell well during the winter months of the year, such as ski equipment, and which products are more inclined towards the warmer months, such as surfboards. Updating your site to take advantage of these predictable trends a month or two in advance will ensure that your sales stay at a high and steady rate.

The last thing you need to do is know your customer, because search trends don’t always necessarily translate to high sales. For example, if you’re selling summer holiday packages, then sales should spike in the months prior to the season, as these trips are usually booked a long time in advance. By studying and adapting to similar behavior, you’ll be able to stay ahead of the trends and consistently come up with effective SEO campaigns for all seasons.