Google Earth and Google Maps are two ways for users from all over the world to access accurate data and view the world as it is right now. They are fast, functional and user friendly to ensure everyone, young and old has the opportunity to learn and enjoy from the simple touch of a button. In order to provide the best service possible for their 100 million+ users worldwide, Google has developed an incredibly powerful infrastructure that can process petabytes of data to deliver information instantly.

With such a powerful process in hand, Google has drawn the attention of many governments and even businesses who would like to access this infrastructure to better manage their geospatial data. Here is where Google Earth Builder comes in. Not only will users be able to process geospatial data in a streamlined manner from Google’s own cloud technology but also build their own personal maps, view and securely share these maps with anyone, anywhere and even save on time, management and server cost.

This is just the beginning; the ultimate goal is to slowly provide more of the geo infrastructure to everyone in order to perform tasks simply and easily in the cloud through Google Earth Builder. With the expected launch in Q3, millions are anticipating this newly opened door to streamline business processes and shape a new world of business both online and offline.

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Prior to this, one ascribes to both driving directions and transportation alternatives in Google maps by clicking on an a icon assigned to either option as they are presented separately. Now the information is combined and given to the user in just one view.

So when getting to New York’s Museum of Modern Art on West 53rd from the Port Authority bus terminal on 42nd, Google maps will now show you both driving/cab directions together with the nearest subway station or bus that you can ride on as well the travel time and number of transfers needed to get to where you are going.

Google plans to use this update in more cities in the following weeks but is already presently applied to places like San Francisco, New York, Madrid and in Zurich.

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Now enters Google. 2011 introduces their most recent evolution called the “Panda” or “Farmer” that promises to weed out low quality and shallow sites that simply wastes the viewer’s time. The new algorithm retains in their high ranks sites that sets the more modern SEO principle of mainly having original and valuable content that the audience can use, refer to or share and “buzz”. This is now applied to all English language queries worldwide and already had a measured 12% impact or effect on the searches made. This is of course continuously subject to updates for a more fine-tuned delivery of quality sites for every query.

Google has released a set of guidelines for three main areas of design and content, technical and with a special emphasis on quality guidelines that are to be followed so that a site wouldn’t be penalized or eventually blocked from being searched on Google. These guidelines boil down to an ideal site that contains good and original, if not outstanding content that is aimed for the user.

A company’s goal should therefore shift from attracting search traffic to that of providing a site whose composition should be well orchestrated and contains enough quality content that is valuable and relevant for it to be “morally” acceptable to Google standards and their new “high quality sites algorithm” as they call it.

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