Big Potential Seen In LocalResponse

19 Apr Big Potential Seen In LocalResponse

Charmaine

LocalResponse is a new social media tool that basically tells which customers you should reward for their loyalty to your business.
The tool collects all online data from location check-ins to your establishment and conversation about your business from various social networking sites such as Twitter, Facebook, foursquare and Instagram.

LocalResponse uses natural-language processing to analyze if the online conversations about your business is positive or negative.
The aggregated data is summarized in a dashboard so users can easily access the information. LocalResponse will search for the Twitter users who mention their product or business the most. It will display who these customers are and where you can find them on Twitter or Facebook.

With this knowledge, business owners can reply to their customers and thank them for visiting their store. They can even offer a few dollars off for their most loyal patrons.

LocalResponse will also tap online influence-measuring services such as Klout to help companies identify the people they can connect with to promote their business.

In a New York Times article, it was mentioned that LocalResponse has been getting positive feedback in its mere six month of existence. The article said that three out of five LocalResponse messages were clicked.

The service, in essence, allows companies to not just monitor their online presence but also create ease of access for them to reach out to their current and potential customers. Suffice it to say, this new social media tool has very good potential to streamline companies’ online engagements.