YP.com Releases Updated Version of Android App

02 Mar YP.com Releases Updated Version of Android App

Hot on the heels of the release of the overhauled version of its iPhone app, AT&T Interactive’s online yellow pages website YP.com has now just finished doing the same for the version of the app meant for mobile devices running the Android OS. The app can be downloaded from the Android Market and comes pre-loaded on all AT&T Android smartphones and devices such as Motorola’s ATRIX and HTC’s Inspire. The main modifications to the app include a revised visual style, increased customization features, and deals, which are pretty much the same changes done to the iPhone iteration.

The head honchos at AT&T noted that there were a few differences in the way iPhone users and Android users used the app. In general, they observed that users of the Android version of the app were likely to do the following:

• Search for establishments distributed over a wider geographical area outside of major cities
• Search for the same categories as iPhone users, with restaurants, pizza and Chinese food being the top 3 searched categories.
• Have a significantly lower chance of searching for a night club or beauty salon
• Search for a bank or gas station

While no major conclusions can be drawn from this data given the relatively small sample size, it does suggest the existence of some key demographic differences between Android and iPhone users. Preliminary studies of other known data seem to point to this conclusion as well.

Android powered devices are owned by a wider spectrum of the population, fueled by the existence of several Android handsets that are significantly cheaper than iPhones, with some even being sold by pre-paid carriers. This has led to some quiet rumbles within Apple about perhaps releasing a less expensive version of the iPhone in the future.