This really is not an insider tip, the numbers have been available for awhile; however, those numbers confirm a trend started by these numbers: Groupon’s 2010 revenues were $760 million. 2011 numbers should be about $1.2 billion this year, with the entire group deal segment raking in close to $3 billion.

The numbers show that people are buying in vast quantities from these deal sites. They also demonstrate that this is a great emerging market for your business. A savvy marketing director should be steering a strategy that includes one of these group deals sites. If not, it is an opportunity missed and probably regretted by years end.

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