Follow Up: Half of all Restaurant Searches Done on Mobile Devices

lg-admin — Sun, 27 Feb 2011 05:09:13 +0000

Bing’s own Amar Patel stated some time ago at GetListed’s Local University that approximately half of the user-generated searches for restaurants are done from mobile devices. Given how astonishing this data was, we followed up and discovered exactly where this interesting little tidbit came from.

This fact was just one of many revealed in a survey sponsored by Google in 2009. Its other interesting findings include:

90% of users run searches online for restaurant information
80% of these users make their decisions based partly on the search results
Of these 80%, a little over half make run their searches from their mobile devices

Half of 80% of the 90% of users who execute these searches equates to 36% of the user-base overall. The fact that these numbers come from a survey done in 2009 when the market for smart mobile devices was smaller, it’s certain that this number has grown considerably since then.

The current top five local search categories from mobile devices are, from greatest to least:

Restaurants (also the top category on PC searches)
Banks
Hotels
Gas Stations
Mobile Phone Stores

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