First, Bing Local provides listings to enabled mobile devices. This will allow any Bing Local listing to be found on a smartphone as easily as a computer. The user can also preview their listing and how it will be formatted on every available medium. This allows a user to tailor their listing for the most effective presentation.

When using the Bing Business Portal to set up a Bing Local listing, you will notice the attention to detail. A wide variety of available categories and sub-categories are available to help you classify a service or business. You can use up to nine images to further customize a listing.

The keyword function is the true value of the service. A user can select as many as five keywords and rank them based on their current business goals. For example, if a contractor would like to be found for their drywall service over painting services, they can assign a higher ranking to the keywords drywall service. The ranking of keywords can be changed as business goals change. This allows effective control, adding a refining element to search engine optimization.

Bing Business Portal seems to be the most innovative an intuitive product right now. No aspect is ignored, including: instant verification. Google and Yahoo both feature lengthy verification procedures, Bing Business Portal immediately verifies the listing and notifies you of inconsistent or missing information. Bing Business Portal may be the wave of the future in local search engine optimization.

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