Groupon: Just the Facts

26 Feb Groupon: Just the Facts

The Wall Street Journal recently got their hands on a Groupon company memo that’s filled with all sorts of interesting data. No word yet on whether or not the memo was leaked intentionally, but here are the highlights:

• The company’s 2010 revenue is listed at $760 million, of which $285 million was generated from countries outside of the US. That’s over 23 times Groupon’s 2009 revenue of just $33 million. This massive surge means that revenue for 2011 is now expected to be in the billions of dollars.
• National deals generated 12% of the company’s revenue in Q4.
• The company now employs 4,000 people as opposed to just 120 in 2009. About 75% of the company’s current employees are categorized as “overseas”.
• The company now operates in 565 cities, again a huge improvement over the mere 30 cities that the company worked in for 2009.
• In 2010 email subscribers reached 51 million, with that number expected to almost triple in 2011 to 150 million.
• There has been no word so far on whether a public offering would be made in 2011.

Groupon currently has the numbers on their side, and can count on such spectacular growth to continue for at least two more years thanks to their expansion on both the national and international level. This should give the company the time it needs to grow and mature its business model to make it a lot more attractive and beneficial to SMBs.