Dental | Getting to Know Your Business - LocalGiant

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Dental | Getting to Know Your Business

We are excited to evaluate your market and give you our projection for what LocalGiant can do for you.

Due to the scope of our assessment, we have a few questions that we will outline below. If you can reply to as many of the questions as possible, we can do a better job building a campaign and budget to match your clinic.

Step 1 of 6 - Contact Information

Contact Information
Business Name*
Contact Name*
First Last
Address*
Street Address City State ZIP Code
Phone
Email*
Website
Need to add another location?
- Yes
- No
Location #2
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Need to add another location?
- Yes
- No
Location #3
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Market Area Information
Area's Served*
On separate lines, enter the trade area's your typical patients come from. (i.e. Denver, Boulder, Fort Collins)

Click the icon to the right to add additional lines if necessary.
Potential to Expand Reach*
- Yes
- No
What areas would you like to expand to?
Click the icon to the right to add additional lines if necessary.

Products/Services Information
What products/services do you offer?*
Click the icon to the right to add additional lines if necessary.
Product/Service Typical Overall Profit Margin (%) Typical Revenue Per Transaction # of Transactions / Year / Patient

Typical Client Information
How many prospective patients contact you on average each month? (walk-ins, phone calls, Internet leads, emails, etc.)
Of these potential patients/clients, what % come in for an initial consultation or schedule an appointment?
What percentage of your prospects that come in for a 1st appointment convert to a paying client/patient (what is your typical "closing ratio")?
How are new patients currently sourced?*
For example- 80% referral, 5% newspaper ad, 10% mailers, 3% website, 2% other

Click the icon to the right to add additional lines if necessary.
Source Percentage (%)
How many patients do you work with each month?*
How many patients does your business have the capacity to work with each month?*
What is the average annual gross revenue per patient?
What is the estimated lifetime value of your average patient?*
(or in other words, multiply the average annual gross revenue per patient by the typical number of years you can service them.).

For example, the average gross revenue per patient is $6500 spread over 8-10 years

Marketing:
In a typical year, what is your budget/expenditure for the following. If nothing, please enter 0:
Yellow-Pages, Dex or other phone book advertising*
Website Hosting*
Web Advertising (SEO, PPC, Email Blast-etc.)*
Initial Website Creation*
Initial Logo Creation (or other branding expenses)*
Video Production*
Coupons (cost of mailing them out)*
Coupons (total opportunity cost of having given discounts for services)*
Radio or TV advertisements*
Direct Mail campaigns*
Networking*
Staff expense to manage advertising*
Any other marketing you have done
Click the icon to the right to add additional lines if necessary.
Type of Marketing Annual Cost ($)
What advertising channels have led to the best success?
What advertising channels have been the biggest disappointments?
What services would you like to see more production from?
For example. I'd like to see more Invisalign & dental implant patients?

Existing Contracts
Do you currently have any active or outstanding advertising contracts or commitments?*
- Yes
- No
Existing Contracts/Commitments*
Please describe the outstanding advertising contracts/commitments. (Term, Company, etc.)

Product/Service	Typical Overall Profit Margin (%)	Typical Revenue Per Transaction	# of Transactions / Year / Patient

Source	Percentage (%)

Type of Marketing	Annual Cost ($)

Dental | Getting to Know Your Business

Step 1 of 6 - Contact Information

Contact Information

Market Area Information

Products/Services Information

Typical Client Information

Marketing:

Existing Contracts